“I voted for Reese’s even though I’m allergic to nuts and can’t eat them. That’s because as a kid, my cousins, my sister, and I always had a huge candy trading session after trick-or-treating. An electric razor is quite common in today’s grooming arsenal of the modern man.īut that wasn’t always the case and the electric shaver, as we know it today, has come a very long way. In this article we’ll take an in-depth look at the most popular electric shaver brands, see how they evolved throughout the years and what they currently have to offer. The early 1900s marked a milestone in men’s grooming as it was the time when King C. Gillette came up with a successful iteration of the safety razor. Jacob Schickįast forward 20 years and Col. Jacob Schick, an American (and later Canadian) entrepreneur, was patenting the first electric shaver. ![]() This first concept, relying on a shaving head powered by a bulky external motor, wasn’t exactly practical and also required the use of both hands. Later iterations addressed these shortcomings by fitting all the components into a compact design. This allowed Schick to achieve massive commercial success, selling more than 1.5 million shavers until his death in 1937. Schick’s electric razors relied on cutters that moved back and forth, similar to the ones from a regular hair trimmer. It was the Remington Rand Corporation which came up with first electric razor that included a micro-screen foil that covered the blades, thus vastly improving the comfort. The three cutting elements of the Braun Series 7: two foils and one middle trimmer. The design principle of the foil shavers has remained unchanged until this day. In 1939, Philips introduced the first razor that used rotating cutters as opposed to reciprocating cutters. Modern rotary cutters: the new SH98 shaving heads for the Philips Prestige series. This new concept proved to be very successful especially in the North American market, where Philips sold its personal care products under the Norelco brand (more on that later on). The shaving head of a modern rotary razor (Philips Norelco 6100). Cordless operationĪnother breakthrough came during the 1960s when the advancement in battery technology allowed the use of rechargeable batteries that were sealed inside the razor. The first batteries were nickel-cadmium and had some serious shortcomings, the most notable being the memory effect. Nowadays most electric razors use Lithium-ion batteries. Various manufacturers further improved the technology and design of electric razors to the point where a modern electric shaver could rival a razor blade in terms of closeness, but with the added benefit of comfort and practicality. ![]() Let’s take a closer look at some of the most important electric shaver brands and their particularities.
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